Advanced eMail Marketing Features

Build Relationships Using Multiple Autoresponders
After a visitor subscribes to your list, you can schedule them to receive multiple, sequential autoresponder eMails with different messages at certain times like immediately, then 24-hours, 2-days, 1-week and 2-weeks after sign-up.
Split Testing
Find out which of your eMail campaigns performs the best based on open rates and click-thru rates with split testing. Test various offers, eMail subjects, content blocks or images. You can even run a split test on a small portion of your list and send the winning eMail to the rest of your list automatically after a predefined period of time!

Unlike other eMail marketing services which limit you to A/B split testing, you can test unlimited variations in a single split test.

Triggers
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminders or promotion eMails, move contacts between lists when they open your eMail or click a link and a whole lot more!

With triggers you can:

Send recurring eMails based on a date such as a birthday
Add contacts to new lists based on events (such as opening an eMail or clicking a specific link)
Remove contacts from the list they are on based on an event
Add/remove a contact from a list on a date in the future
Automatic Event Logging
Every time a contact in your list receives and opens an eMail campaign or autoresponder, or when they click a link in your eMail, that action is logged automatically under their contact profile. You can see a complete history of every eMail they've received, which links they clicked and when they opened your eMails.
Google Calendar Integration
Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.
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